If you upload an image or video with the incorrect aspect ratio, it’s going to get stretched, cropped, or squished out of proportion. 8 tips for creating simple and effective social media graphics Use the correct dimensions Read on for a crash course in designing social media graphics, inspiring examples, and the tools that’ll help you fake it ‘til you make it. If you don’t fancy yourself an artsy type though, don’t worry. Meanwhile, Tweets that include visual content are three times more likely to get engagement. Plus, graphics are a great way to cement a visual identity for your brand or business.Ĭheck out Fresh Prep transforming a cut-and-dry testimonial into a pretty pull-quote graphic:Ī post shared by Owlet graphics also tend to have a higher engagement rate than written posts.įacebook posts with photos, for instance, get more likes and comments, and LinkedIn posts with images have a whopping 98% higher comment rate on average. Studies also show that images stick with us longer than text: humans are 65% more likely to remember information if it includes an image. Strong visual content can communicate an idea immediately. While many social networks were launched with a focus on text posts (remember the glory days of the circa-2005 Facebook status?), graphics have taken over as the communication format of choice for every social network.

But basically: if it’s graphic, and if it’s on social, it’s a social media graphic. Other visual formats included under the ‘social media graphics’ umbrella include cover art, typographic images, digital posters, and screenshots. This can include Instagram Stories, Facebook photos, TikTok videos, Twitter gifs, Pinterest pins, LinkedIn infographics, and more. Social media graphics are pieces of visual content that are shared via social networks.

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